Autostar Group Spa is Mercedes-Benz, Smart, BMW, Mini e Jeep dealer.
The Company decided to increase the digital channel to intensify their own visibility, produce leads and increase the sales.
The lead generation activity is supported and integrated by a “smart desk” that receives the quotation request and general information. A prompt feedback and a real-time check of order allowed to evaluate the productivity and the quality of the offered service.
The constant activity monitoring allowed to draw attention on the main channel of lead generation and also to have countable comparison with the digital area (web site, DEM,social network..)