The Municipality of Pontedera wanted to accompany the afternoon shops opening with the musical moments.
The Administration has therefore issued a public call for the conception, creation and organization of musical moments linked and coordinated able to enhance, accompany and attract citizens of Pontedera and neighboring countries.
The team created a musical journey with companies and national and international artists who have presented different repertoires touching different genres, from jazz to blues to pop, rock, and many others. Every single concert was thought to be strongly in contact with the public, engaging and entertaining.
The citizens enjoyed the musical moments, especially having staged formations with repertoires that were exciting live. The music has accompanied their purchases and there has been an increased tourist inflow in the city.