Thune Spa decided to increase its own gamma products with the new woman and kids collections.
The Company purpose is to start a focused research action creating a direct and qualified contact with the business in order to present the new collections..
Veneto Ricerche supported Thun Spa on the strategy definition, selecting the sample survey, planning digital action and the consecutive contact.
The interview reached almost the 70% after 45 days. The 12% of users was interested on the new products, looking for more information and some promotional material.